Believe it or not, you may have money slipping through your fingers right now Simply because you are not tracking your website’s activity. Tracking may sound difficult and time consuming, but with the available software today and free tools out there, you really have no reason to not track your web statistics.Essentially, tracking is just recording how your promotional campaigns are progressing. Take for instance, you are making use of Google Adwords to promote a particular product review page. Pay-per-click advertising costs you money and if you do not pay attention, you may be wasting your hard earned cash. Statcounter, a free tool, can tell you not only how many visitors you have had today, but also where they came from, what keywords they used to find you, and many other stats.
Likewise, there are many high traffic websites out there that offer advertising on their sites for a price. How are you to know whether or not you are getting the most bang for your buck? The first time you pay for advertising on a particular site, watch the amount of click-throughs you get from that particular ad on your “came-from” statistics. (Also available on Statcounter.) Take the amount of visitors you receive and the amount you paid for the ad and you can calculate your basic cost-per-click. Sometimes advertising on privately owned sites can be more beneficial financially.
An idea that I you can put into use right now is creating different URLs for different promotions. Tracking doesn’t only have to target where visitors are coming from. You can also use tracking to determine which headline is the most profitable, which background catches a person’s eye, which buttons get the most clicks. The main idea here is conversions. The more traffic your site gets, the more accurate your test results will be, but in order to perform this task you will have to display both versions of the page simultaneously. The best way to do this is with a split test software. Sometimes these can cost quite a bit, that’s why I am offering you one for free. Get your Free Split Test Software.
Many techniques exist for tracking and you will find the ones that work best for you. Promotions cost money in most cases. By monitoring which promotional costs are the most productive you will decrease your costs, which will increase your profits. The main point here is to acknowledge the fact that not tracking your webstats is hurting your profits.
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