4 Powerful Strategies to Increase Your Website Traffic
Posted on May 14, 2008 under Internet Business | No CommentThe most important thing Internet marketers need is traffic. Without traffic (targeted traffic) how would you make any sales? It doesn’t matter how good your website is traffic is key. You could have the best headlines and sales copy on the planet and it wouldn’t make a bit of difference in your bottom line. That is because, without a sufficient amount of traffic you will not do very well. This article is going to reveal four very simple things that can be put to use immediately. These are time tested and proven methods for getting targeted traffic to flow to your capture page.Write articles. This is an often overlooked technique that does more than just bring traffic to you. It places you in the position to show your expertise and build trust in your prospects’ minds. The value and the implications of this particular concept is often underestimated. People have to trust you or value your opinion if they are going to order from you. People will pass you by if they don’t first feel comfortable with you. Submitting articles is a great way to “break the ice”.
Here is what to do. Write a series of articles relating to your particular market. Submit two articles per week to major article sites such as ezinearticles.com or goarticles.com. At the bottom of the article is an area that is referred to as the “resource” area. You can have a signature (or bio) in that area. You can include information about your website and include a link to your webpage. If people value the information you offer, they will click the link and be taken to your website. This is why it is extremely important to provide useful, high quality information. People will only want to visit your website if you give them something of value first.
Exchange links with popular sites. This method works on two levels. First of all, you will receive traffic through the your links posted on other sites. Also, as more and more websites link to yours, your search engine rankings naturally begin to rise. This can be a major source of traffic. Showing up on the first page of results in the major search engines can bring you tens of thousands of visitors per month.
Here is how to get links to your site. Look up sites that relate to the theme of your website. Ask them to do a link exchange with you. In the email provide a link to the page that you are displaying their link on. Now the ball is in their court. They will either accept your offer or not. If they refuse to do an exchange with you take their link off of your site.
Use Pay Per Click advertising. Although Pay Per Click costs money, it can be a very good way to drive targeted traffic to your site. If you select your keywords with care and make proper bidding choices it can be a very cost effective and useful tool to add to your marketing plan. Google Adwords and Overture are the two top Pay Per Click companies. However, Yahoo and MSN offer pay per click advertising as well, often for less cost per click than the “big guys.” To get the most out of Pay Per Click advertising you need to be armed with at least a bit of knowledge on the subject. I suggest buying a book or ebook on the in’s and out’s of pay per click advertising before starting a campaign.
Submit videos to video sites such as Youtube. Videos are one of the best ways to “get the word out” about your website. They can also be made with no more equipment than a small digital camera with a “movie mode” or an inexpensive webcam. Processing your short movie (adding titles, music and basic editing) can be done using a free video editing program that is part of your Windows operating system.
Here is what to do. Make a short and to the point video and do whatever editing you wish to do to it. Upload it to Youtube and give it a title and description based on it’s content. There are things you can do to make sure that it is seen by many people. For example make sure you use keywords or “tags” that target the audience that you are going after. Probably the best way to learn about how to do good video is to watch some of the most viewed videos that relate to your topic or business. Note the descriptions and tags that these videos use.
The traffic generation strategies mentioned above can make a huge difference in getting you traffic. I suggest using them all. This will give you the most traffic possible in the shortest amount of time. Of course there are many other things that can be done, but these methods mentioned are very easy to implement and are very effective. Remember one thing, the more effort you put into the methods provided in this article the better they will work for you. Period!
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