Concept of Viral Marketing and How Can You Make Profits
Posted on Apr 11, 2008 under Make Money Online | No CommentViral Marketing is one of the best ways for you to sell a product or service – in fact, it’s one of the best ways to make a lot of sales. In case you don’t have anything to sell, it is also one of the best way to sell as an affiliate.Interesting? Yes, since the way of viral marketing work by replicating itself, you don’t need to put a lot of money into a marketing campaign, or to have a big list – but you can still make a big impact.
First of all, what is viral marketing exactly. According to Wikipedia, “Viral Marketing refers to marketing techniques that use preexisting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message voluntarily. Viral promotions may take the form of video clips, interactive Flash games, advergames, images, or even text messages.”
You may think that it sound quite complicated, right? To make it easier to understand, Viral Marketing is simply a way of getting a group of people to tell other people about something you’ve created and make a buzz to your product or service. Beyond that, by passing it around to other people, you can build a proof on the social network. You may get lucky sometimes depending on how they like it, the more it passed around, the more it takes on the life of it’s own.
“Free Hugs” video on YouTube is a perfect example. Millions of people has viewed it, and the music – a song written by a group called the “Sick Puppies”. That video was not originally in intention for the launching of their singing career but it create a big impact. That video – and the story behind it went viral and got attention – and the hearts – of people all around the world. It even though generate a movement that is still going on.
You may thing that you might not able to create a huge impact such as the “Free Hugs” video in the example, but if you are willing to spend a certain amount of time to do some research on your market and your target audience, you can make a very successful viral marketing campaign of your own.
What kind of things can go viral? Obviously videos. In fact, if you look at most of the “gurus” in the Internet Marketing field right now, you’ll see they’re all heavily using videos to promote their launches and create marketing campaigns that go viral. But if you don’t have the capability to make videos, you can go with the older materials – “special reports”, podcasts, white paper, and even case studies all have a ability to “go viral” and attract a lot of people interested in what you are saying – and finally sell.
In order to make a successful viral marketing campaign, the most important is you should find a right mix of media, marketing and audience. The targeted audience should be interested in what you have to say, and make sure the way you’re saying and the way you’re going to bring their attention should be tested carefully. If you prepare these three things right, you’re on the right track to be a winner of the race, and the next marketing campaign will definitely go viral too.
