Posted on May 01, 2008 under Make Money Online |
Listening to most of the so called “Guru’s” you could be forgiven for thinking that it is easy to make money online. Unfortunately for most people online wealth will prove to be very elusive. Whatever the reasons you choose to try to make an income online it’s important that you try to avoid the 5 basic mistakes that most people make.
1 Failing to Plan Is Planning to Fail
Just like with any real world business you should produce a business plan before you start your online business. Create the plan around your strengths so that you can keep your initial costs low. If you lack many of the skills you’ll need then use the first 6 months to learn them. This short apprenticeship will pay dividends in the long term
2. Don’t the believe the hype
An Internet marketers job is to make you think that you must have whatever product or tool they are promoting this week. I’ll let you into a secret here…You don’t need it! The best thing you can do when you are starting out is to learn to do things manually. This will give you a greater understanding of how things work and will pay off in the long term.
3. You don’t control your spending
I’ve met lots of people who have spent thousands of dollars on tools and e-books and have yet to make any money. It’s simple economics if you spend $1 you need to make $1 to break even. Before you invest in anything visit forums and see whats working for the members. Ask questions and test their methods yourself, if they make you a profit then consider investing the profit into tools that will help increase your income.
4. Not Focusing
I am sure that if you’ve been online for any length of time you will have met someone who jumps from one method of earning money to another almost every month. Last month they were buying and selling domains and were going to make a fortune. This month they are affiliate marketing because there was no longer any money in domains. It’s not that there is no longer money to be made it’s just that they don’t give any method a long enough chance to work or they haven’t mastered the skills required yet.
5. You think you know all you need to know.
It’s all to easy to think that you know all you need to know about your business model. Recently I’ve had newsletters from 3 or 4 well know marketers telling me that I need to join Twitter and Hubpages as these are going to be the next big thing. I’ve been using both of these resources for the last 9 months. It’s vitally important that you try to keep up with the latest sites and technologies and not just wait for an email from some guru, by that time it’s generally too late.
Making money online is not easy but that doesn’t mean it’s overly difficult. If you find you are making some of the mistakes above then now you know what to do to rectify them. Take some time to Annalise what you are doing and where you are going worn and you will find that you’ll soon be on the path to a good online income.
Posted on Apr 28, 2008 under Make Money Online |
It seems that many people all over the way are trying to find means and ways to quit the rat race and make money online. Online niche marketing becomes something that apparently holds some hop for them. But in order to really make it online, you do need to have some knowledge about online niche marketing. After all, the broad markets are for the big boys with tons of advertising power and financial muscle. There are plenty of good reasons why targeting small markets is ideal for the small time marketer.The first reason is the chances of success. Your marketing strategy can be limited and since you know exactly who your intended customers are, it can be tailored to suit them. Another factor is competition: the narrower your market, the less your competition will be. The key is to come up with the niche market that plays to your strength.
With a proper customer base built from your online niche marketing efforts, you need not act like the huge companies, running on razor thin profits and resorting to drastic and dynamic changes. You can afford to add your personal touch to your business, build rapport with your customers and they will be loyal to you. If you have chosen the right niche, it is quite likely that you can become the authority figure that they will come to when they need products or product recommendations.
In going the route of online niche marketing, you do need to pay attention to a few basic principles and steps. Deciding on which niche to target is first, followed by proper keyword research and research to understand what the community wants. Online communities often congregate at forums and these places are excellent for information.
These communities also serve another important function, when it comes to online niche marketing. They increase your base of contacts who will become your potential customers. See if you can narrow your area down further, but know when to stop. You have to have a market to target, after all!
Providing good customer service is important especially for online niche marketing. Your consumer market is small and this means that they tend to be closely knitted. A complaint from a customer can ruin your reputation. Develop a good follow up plan after the sales. Solicit feedback and be ready and available to assist your customers. They will appreciate it and stay long with you. Such customers will remain profitable to you. Never undermine what word of mouth can do for your online niche marketing.
You will have to make initial investments, too, as well as put in a lot of time an effort, into the product you are selling, designing the website, search engine optimization – the list goes on. It will take time before you get the returns you want, but when you do, it will be worth it.